Jan
18
Sales Pitches Work In Selling Hormones To Middle-Aged Men
January 18, 2010 |
Women aren’t the only ones who’ve been sold (and pretty much bought, until recently, at least) the idea that a natural life passage, menopause, is a medical condition that requires hormone therapy medication — that is, if you want to avoid becoming a wizened, sexless, neurotic hag.
During the past decade, men have been receiving a similar sales pitch. They’re now told that they, too, have a middle-aged passage (andropause!) that requires hormonal supplements, mostly testosterone. Only by keeping their body’s stock of this hormone at a youthful level, claim the supplements’ advocates, can men avoid “testosterone deficiency syndrome†and maintain their energy, muscle mass, memory and sex drive into old age.
The sales pitch seems to be working. As reported today in the Los Angeles Times, sales of testosterone prescriptions have jumped from 64,800 in 1999 to 3.3 million in 2008. But is there any evidence to support the beneficial claims made for testosterone? And what are the known risks of taking supplements of this hormone?
Comments
Recommended Links
GET YOUR FREE HGH &
ANTI-AGING REPORT!
- Get your own FREE copy of the groundbreaking report, "Seven Age Reversing Secrets" – packed with valuable tips and tricks to help you fight the aging process and have the highest quality of life possible!